BMW continues to expand its lead in the US luxury car market against its main rivals Mercedes-Benz and Lexus. August was the fifth consecutive month in which the Munich-based carmaker was at the top spot with 20,815 deliveries, an increase of 6.5% compared to the same month of 2010.On the contrary, Mercedes’ sales decreased by 1.9% in August, to 18,477 units while Lexus, which still suffers from the aftermath of the March 11 earthquake, dropped even more, by 7% to 18,103 cars. Thus, it is almost certain that,after 11 years at the top, Lexus will be relegated to second or perhaps even third place among luxury car manufacturers.
“This has been a very strange August for our industry, with both difficult news and unfortunate events –consumer confidence down and an earthquake, hurricanes and floods in the Northeast”, said head of BMW North America, Jim O’Donnell.
Despite this, BMW expanded its sales lead from the beginning of the year with a 12% increase, delivering 155,929 units. Its August sales were boosted considerably by the 41% increase in 5-Series deliveries and by the new X3, which almost tripled its sales, from 892 cars in 2010 to 2,382 this year.
Mercedes-Benz' year-to-date sales have also increased, albeit at half the rate (6.1%) to 148,409 units and Lexus, as we said, faced a sharp decrease of 17% to 120,652 cars.
Analysts, such as TrueCar’s Jesse Torpak, comment that the increased incentive spending has also contributed to BMW’s rise: “They are being aggressive: $299 a month for a 3-Series versus what you’re going to get for an Accord? Of course you’re going to get a BMW. It is selling down its inventory before offering a new version next year, as well as trying to secure the sales race victory over Mercedes.”
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